ASHHRA Conference
AP3 Partner Complimentary Video Content Production
Offered exclusively to AP3 partners first — presented by Rollis Fontenot, Ascend Sync / HR Maximizer
Today's Overview
A brief, practical look at what we're offering — and how to take advantage of it while we're all onsite together.
Why We're Doing This
Extend the value of the conference beyond the event itself.
What's Included
Complimentary AP3 partner video feature — no production cost.
How It Works Onsite
Quick interview, booth footage, and candid b-roll captured during the conference.
What We'll Ask
AP3-focused and organization-focused questions.
Next Steps
Confirm interest, spokesperson, booth number, and filming window.
The Opportunity
Conferences create valuable moments — but visibility often fades when the event ends. This initiative changes that.
Showcase Partners While Onsite
Since everyone is already gathered at the conference, it's the right moment to capture meaningful content with minimal lift.
Highlight Company, Booth & AP3 Involvement
Each video will feature the partner's organization, their booth presence, and their role in the AP3 ecosystem.
AP3 Partners Receive First Access
Content supports both the individual partner story and the broader ASHHRA/AP3 ecosystem.
Complimentary AP3 Partner Feature
There is no production cost for the initial AP3-focused feature. This is the core value proposition — offered to AP3 partners first.
10-Minute Interview
A short, guided, conversational interview — designed to make your spokesperson look and sound great.
Filmed at Your Booth
Ideally captured in front of your booth. If too noisy or crowded, we can move to a hallway or common area.
Booth B-Roll & Candid Footage
We'll capture footage of your team engaging with attendees whenever possible for authentic, dynamic content.

No production cost for AP3 partners participating in this initial conference feature.
What the Clip Will Highlight
The clip is designed to be simple, professional, and useful — helping viewers understand both the partner and the value of AP3.
Who your organization is and whom you serve
Why your company chose to become an AP3 partner
Why being connected to ASHHRA matters to you
What value you see in the AP3 partner ecosystem
How your organization supports healthcare HR leaders
Your presence and engagement at the conference
How the Onsite Filming Will Work
Partners don't need to overprepare. The process is straightforward — we handle the heavy lifting so you can focus on the conference.
Confirm Your Interest
Let us know your organization wants to participate.
Identify Your Spokesperson
Choose your on-camera representative for the interview.
Share Your Booth Number
Or provide your preferred filming location on the floor.
Select a Filming Window
Pick a quick 10-minute slot during the conference.
We Capture the Content
Interview and booth footage captured onsite during your window.
Post-Conference Follow-Up
We follow up after the conference regarding the finished clip.
Primary Interview Focus
These questions keep the main clip centered on AP3 and ASHHRA — positioning the content as an ecosystem-building asset, not just a company promo.
Why did you choose to become an AP3 partner?
Why is it important for your company to be connected with ASHHRA?
What value do you see in the AP3 preferred partner ecosystem?
What do you hope healthcare HR leaders understand about AP3?
What are you most excited about at this conference?
Additional Questions We May Ask
If you're comfortable, we'll also capture a few extra questions to help viewers get to know your organization better. These are optional and conversational — designed to surface more usable content while you're already on camera.
The Challenge
What challenge do your clients typically face before working with you?
The Stakes
Why is solving that challenge important for healthcare HR leaders?
The Solution
How does your organization help solve that problem?
The Impact
Can you share an example of the type of impact you create?
The Takeaway
What should healthcare HR leaders know about your company?

These questions are entirely optional. The goal is to capture extra usable content while we already have you on camera — not to add pressure.
Why This Benefits AP3 Partners
Partners receive visibility, credibility, and usable content — without needing to coordinate a separate production effort.
Professional Video Asset
A polished, branded video connected to ASHHRA/AP3 — ready for your own visibility efforts.
Extended Conference Visibility
Your message reaches audiences well after the event ends — not just those who attended.
Reinforced Partner Credibility
Showcases your role as part of the AP3 preferred partner community in an engaging format.
Shared Content Distribution
Content may be used across AP3, ASHHRA, and partner visibility efforts throughout the year.
Why This Benefits ASHHRA and AP3
A rising tide lifts all boats. Partner stories strengthen the ecosystem — and that benefits every organization involved in AP3.
Authentic Partner Voices
Creates real partner testimonials explaining why AP3 matters — far more compelling than any promotional copy.
Year-Round AP3 Awareness
Provides content that can support AP3 visibility campaigns throughout the entire year, not just conference season.
Demonstrated Partner Value
Shows prospective partners and HR leaders what participation in AP3 looks like — and why it matters.
Exclusive Access
Offered Exclusively to AP3 Partners First
This opportunity is being offered to AP3 members first — because of their role in building the preferred partner program.
Priority Access
AP3 partners receive first access because of their commitment to the preferred partner program and the ASHHRA ecosystem.
Spotlight Current Partners
The goal is to feature the organizations already helping build AP3 — not to create a general promotional opportunity.
First Phase Focus
Other content opportunities may be explored later, but this first phase is focused entirely on AP3 partners.

The word "exclusive" is intentional. AP3 partners are prioritized — and this opportunity reflects that.
Future Opportunities After the Conference
For now, the priority is simple: capture strong content while we are onsite. But the door doesn't close when the conference ends.
1
Onsite Capture
Interview, booth footage, and candid b-roll captured during the conference.
2
Post-Event Editing
Footage is reviewed and the finished clip is prepared after the conference concludes.
3
Additional Clips
Additional clips may be created from the same footage where appropriate.
4
Future Visibility Campaigns
Partners may have opportunities to participate in broader campaigns that extend reach beyond conference attendees.

More details will be shared after the conference. For now, let's focus on capturing great content while we're all together.
What We Need From You
Participation is designed to be easy and low-burden. Here's all we need to get started:
Confirm Participation
Let us know whether your organization wants to be featured as part of this AP3 partner initiative.
Identify Your Spokesperson
Choose the on-camera representative who will participate in the guided interview.
Share Location & Key Message
Provide your booth number or preferred filming location, and flag any key message or brand guidelines we should be aware of.
Choose a Filming Window
Select a quick 10-minute slot during the conference that works for your team.
Key Takeaways
This is a complimentary AP3 partner benefit — simple to participate in, and designed to create visibility that extends well beyond the conference floor.
First Access
AP3 partners receive priority access to complimentary conference video production.
Short & Guided
Each partner can be featured through a short, conversational interview — no preparation required.
Authentic Footage
We'll capture booth b-roll and candid team footage whenever possible for a natural, engaging result.
ASHHRA/AP3 Story
Content will showcase your company's role in the AP3 ecosystem and your connection to ASHHRA.
More to Come
Future content and visibility opportunities may be available after the conference.
Next Steps
The process is easy. We'll coordinate directly with each partner after this meeting — and we look forward to showcasing your organization and your role in AP3.
Confirm Your Interest
Let us know your organization wants to participate in the AP3 partner video feature.
Send Spokesperson Info
Share your spokesperson name and contact information so we can coordinate directly.
Share Your Location
Provide your booth number or preferred filming location on the conference floor.
Select a 10-Minute Window
Choose a brief filming slot that fits within your conference schedule.
We Capture the Content
We film the interview and b-roll onsite — guided, conversational, and designed to make you look great.
Post-Conference Follow-Up
We follow up after the conference with next steps and details on your finished clip.
Thank you — we look forward to showcasing your organization and its role in AP3. Questions welcome — let's connect directly after this session.
Confirm Participation