Offered exclusively to AP3 partners first to showcase their company, conference presence, and involvement with ASHHRA/AP3.
Presented by Rollis Fontenot, Ascend Sync / HR Maximizer
A brief, practical look at what we're offering — and how to take advantage of it while we're all onsite together.
Extend the shelf life of the conference and showcase the AP3 partner ecosystem beyond the event itself.
One complimentary AP3-focused partner feature clip — no production cost to AP3 partners.
A guided interview, booth footage, and candid b-roll captured during the conference.
AP3-focused and organization-focused questions — conversational and guided.
Complete the intake form, join the video prep meeting, and confirm filming windows.
Conferences create valuable moments, but visibility often fades after the event. This initiative helps AP3 partners extend their conference presence through professional video content.
Each participating partner can be featured in a short AP3-focused partner feature clip.
The content highlights the partner's company, booth presence, and role in the ASHHRA/AP3 ecosystem.
AP3 partners receive first access to this opportunity.
The updated plan reflects feedback from the AP3 partner meeting. Partners responded positively and asked practical questions about logistics, timing, and content usage.
Partners are excited about extending the shelf life of the conference beyond the event itself.
Marketing teams want content they can use on their own channels.
Several partners asked about timing, b-roll, final clips, and content usage.
Some organizations may want to include executives or spokespeople who are not onsite.
There is interest in both individual partner clips and a broader AP3 highlight reel.
The complimentary deliverable is one finished AP3-focused partner feature clip. Here is exactly what's included — no production cost to AP3 partners.
Approximately 10-minute guided interview with your selected spokesperson.
Filming at or near your booth when feasible. Hallway or common area if the booth is too noisy or crowded.
Booth b-roll of signage, displays, and partner presence where available.
Candid b-roll of your team engaging with attendees when appropriate.
One finished AP3-focused partner feature clip — edited and ready to share.
Potential inclusion in a collective AP3 ecosystem highlight reel.
Each complimentary AP3-focused partner feature clip is designed to connect your organization's story to AP3, ASHHRA, and the live conference environment.
Partners don't need to overprepare. The process is straightforward — we handle the heavy lifting so you can focus on the conference.
Submit your preferred filming times via the intake form before the conference.
A 10-minute guided interview with your spokesperson — conversational, not scripted.
We film at or near your booth. If it's too busy or noisy, we find a nearby space.
We capture booth visuals, signage, and candid team interactions where appropriate.
Your footage is edited into a finished AP3-focused partner feature clip after the event.
The interview will be conversational and guided. Partners do not need to memorize answers — we'll walk through these together.
B-roll is supporting footage that makes the final clip more dynamic and engaging — less like a static talking-head video.
We capture booth signage, displays, and partner presence where possible.
We may film candid interactions with attendees when appropriate and with permission.
If your booth is busy or noisy, we record the interview nearby and capture booth footage separately.
Partners can note specific shots they would like us to prioritize in the intake form.
B-roll helps make the final clips more dynamic and less like a static talking-head video.
A complimentary AP3-focused partner feature clip creates visibility that extends well beyond the conference floor.
Conference moments are captured and turned into shareable content that lives on after the event.
A finished, edited clip your team can share on LinkedIn, your website, and internal channels.
Your organization's story is connected to the AP3 and ASHHRA brand — not just your own.
The complimentary AP3-focused partner feature clip comes at no production cost to participating partners.
AP3 partners receive this opportunity first — before it is offered more broadly.
A rising tide lifts all boats. Partner stories strengthen the AP3 ecosystem — and that benefits every organization involved.
Individual partner clips collectively tell the story of AP3 as a growing, valued preferred partner community.
Professional video content extends the reach of the ASHHRA conference beyond the event itself.
Offering meaningful, tangible benefits reinforces the value of AP3 membership.
Content can be shared by AP3, ASHHRA, Lockton, and participating partners across their respective channels.
A broader AP3 highlight reel can showcase the ecosystem, exhibit hall energy, and partner community.
In addition to individual partner clips, there is an opportunity to create a broader AP3 ecosystem highlight — a rising tide lifts all boats.
Quick soundbites from multiple partners telling the story of AP3 as a growing preferred partner community.
Showcases the AP3 space, exhibit hall presence, partner booths, and conference atmosphere.
Useful for AP3, ASHHRA, Lockton, and partner cross-promotion across channels.
Helps the whole AP3 ecosystem — not just one partner.
A collective highlight reel reaches audiences beyond any single partner's network.
Additional content opportunities may be available after the conference and can be discussed separately.
The complimentary deliverable is a finished edited clip — not raw footage. Here is how final clips will be handled and shared.
The complimentary deliverable is one finished edited AP3-focused partner feature clip.
Final clips are intended to be shareable by the featured partner, AP3, ASHHRA, and Lockton where appropriate.
We will coordinate with Jeremy, Bo, and the AP3 team on branding and approval guidelines.
If your organization requires review before publishing, please indicate that in the intake form.
Requests for raw footage or separate b-roll packages can be discussed separately.
Some partners may have additional content needs beyond the complimentary AP3-focused partner feature clip. These requests will be captured through intake and discussed separately.
Additional Edited Clips: Some partners may want additional edited clips from the same footage.
Executive Interviews: Others may want executive interviews, client testimonials, or remote interviews.
Multi-Format Content: Some may want content formatted for websites, landing pages, or social campaigns.
Broader Campaigns: There may be future opportunities to join broader AP3 visibility campaigns.
Captured Through Intake: These requests will be captured through the intake form and discussed separately after the conference.
Additional content opportunities may be available after the conference and can be discussed separately.
We are creating a short intake form to collect production details in one place. The purpose of the intake form and prep meeting is to make onsite filming efficient, organized, and minimally disruptive to partner booth activity.
Your name, company, and who will be on camera.
Booth number or preferred filming location.
Preferred filming windows and any unavailable times.
What you want the clip to highlight about your organization.
B-roll permissions, brand approval needs, and any special requests.
Any additional content needs to be discussed after the conference.
We recommend a separate 30-minute video prep meeting for participating partners — distinct from the general AP3 partner meeting.
Purpose: Focus only on video logistics, scheduling, interview flow, b-roll needs, and approvals.
Who Should Attend: Partner marketing contacts, onsite spokespeople, and anyone coordinating booth presence.
Why Separate: The general AP3 meeting has multiple agenda items. A separate video prep session gives production planning the attention it needs.
Duration: Approximately 30 minutes — focused and practical.
Outcome: Smoother onsite production, fewer surprises, and minimally disruptive filming for all partners.
This should feel practical and short — not a sales presentation. The goal is to make onsite filming smooth for everyone.
Review the list of partners who will be participating in the video production.
Discuss the details and scope of the single complimentary AP3-focused partner feature clip.
Go over each section of the intake form to ensure all necessary information is captured.
Outline the interview process and provide tips for spokespeople to prepare their key messages.
Finalize logistics regarding filming locations and specific times that work best for partners.
Address any specific needs for B-roll footage and other individual partner requests.
Open floor for any remaining questions to ensure a smooth onsite production experience.
This opportunity is being offered to AP3 partners first — because of their role in building the preferred partner program.
This initiative is offered to AP3 partners before it is made available more broadly.
The complimentary feature is clearly defined — one finished AP3-focused partner feature clip.
Additional content needs can be captured through intake and discussed after the conference.
First priority is capturing strong footage onsite. From there, content will be released strategically to extend conference visibility over time.
Interviews, booth footage, and b-roll captured during the conference.
AP3 teaser or highlight content may be produced shortly after the event.
Individual partner clips delivered or released in a phased schedule to avoid audience fatigue.
Final timing coordinated with AP3, ASHHRA, Lockton, and participating partners.
Content continues to generate visibility well after the conference ends.
Participation is designed to be easy and low-burden. Here's all we need to get started — most of this will be collected through the intake form.
Let us know whether your organization wants to participate.
Identify who will represent your organization on camera.
Share your booth or preferred filming location.
Provide preferred and unavailable filming times during the conference.
Note any required brand, legal, or marketing approval process before publishing.
Share any key message or specific shot you want us to prioritize.
This is a complimentary AP3 partner benefit — simple to participate in, and designed to create visibility that extends well beyond the conference floor.
Each participating AP3 partner receives one finished AP3-focused partner feature clip at no production cost.
Content captures the energy and value of the conference and extends its shelf life.
The complimentary deliverable is clearly defined. Additional needs can be discussed separately.
A short intake form and a separate 30-minute video prep meeting will make onsite filming smooth and organized.
Individual clips and a collective highlight reel help tell the story of AP3 as a growing preferred partner community.
We are creating a short intake form to collect production details in one place.
Share your company, spokesperson, booth number, scheduling preferences, and key messages.
Attend the proposed 30-minute video prep meeting to finalize logistics.
Confirm final filming windows before the conference.
Interviews and b-roll captured during the conference.
Coordinate clip review, release timing, and any future content opportunities.
Thank you — we look forward to showcasing your organization and the AP3 partner ecosystem.